Speaker
Diana Ighian
(Technical University of Cluj-Napoca)
Description
The aim of the paper is to develop an econometric model for studying the decision-making process in order to launch a new product on the market. In the first part of the paper, the theoretical aspects from the specialized literature regarding the decision-making models and the analysis of the economic-financial indicators of the company ARAMIS INVEST S.R.L. were presented. The proposed economic model can be used in the managerial process, and the decision-makers within the company will be able to select the best decision, from a multitude of alternative decisions regarding the launch of a new product on the market.
Primary author
Diana Ighian
(Technical University of Cluj-Napoca)
Co-authors
Francesca Szollosi
Rita Toader
(Technical University of Cluj-Napoca)
Roberta Oșan
Dr
zima liliana adela
(UTCN CLUJ NAPOCA CUNBM)
