Speaker
Description
In today’s era, where technology is omnipresent and most people are active on the social media platforms, we can safely say that artificial intelligence and digital marketing are “a match made in heaven”: social media platforms represent the place that gathers the targeted audience, and artificial intelligence offers the necessary tools that impact the way brands can interact with this audience in a more effective and personalized way. This article emphasizes how we, as a society, are influenced by the digital marketing, in a competitive landscape where businesses must adapt their marketing strategies to stay relevant. As digital spaces are used to connect people, share information and share engagement, those construct the perfect environment where businesses can achieve their goals: shaping trends, opinions, and consumer behavior.
