20–24 May 2024
Baia Mare, Technical University of Cluj-Napoca
Europe/Bucharest timezone

Automation of the customer communication process

22 May 2024, 15:20
10m
Aula (Baia Mare, Technical University of Cluj-Napoca)

Aula

Baia Mare, Technical University of Cluj-Napoca

Str. Dr. Victor BABEȘ 62A
Computer Science Computer Science

Speaker

Robert Manc (Facultatea de Științe Centrul Universitar Nord UTCLUJ)

Description

In today’s digital landscape, effective and rapid communication with clients is crucial for any business. Automated communication steps in as a key solution, facilitating the delivery of personalized messages and emails to numerous clients quickly. This approach fosters a personal connection between the company and its clients.
The central goal of this initiative is to enhance user experience and streamline communication efficiency. The application is designed to send personalized emails using Python, ensuring a reduced operational cost for the business. This contributes significantly to an improved user experience.
Leveraging the capabilities of Python, we can effortlessly establish a streamlined workflow tailored to manage email communications, providing a valuable asset for companies across different industries. Using Python with the SendGrid API, employees can design and automate the sending of personalized emails seamlessly. Accessed through a desktop interface, once this email system is constructed, it becomes a versatile solution.
The application includes a database where information can be imported from a CSV list or added manually. Users can send emails to everyone on the list or selectively choose recipients by using conditional logic or simply clicking on the desired contacts. Pre-defined email templates are available to simplify the email sending process, making it even more user-friendly.
The core objective of this project is to craft a dynamic workflow specifically designed to handle email communications, dispatch personalized emails to clients, and efficiently store essential data within the framework of SQLite. This integrated approach not only enhances communication processes but also ensures a systematic and organized method for document management.
Additionally, the application provides comprehensive tracking features, allowing users to see how many emails have been sent and how many were opened. This insight helps in measuring the effectiveness of the email campaigns and enables businesses to refine their communication strategies.
The versatility of this Python-based solution allows for a customized and user-friendly experience, contributing to increased productivity and efficiency within the company's operations.

Primary author

Robert Manc (Facultatea de Științe Centrul Universitar Nord UTCLUJ)

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