Speaker
Alexandra Maria Man
(Centrul Universitar Nord Baia Mare)
Description
This paper presents a diagnostic analysis of an IT company, aiming to evaluate its current performance and development prospects. By analysing both internal and external environments using tools such as SWOT and financial indicators, the study identifies key factors affecting the company’s performance. The findings reveal a strong capacity for innovation, along with vulnerabilities in resource management. The conclusions highlight the need for strategic decisions focused on advanced digitalization and expansion into new market segments.
Primary authors
Alexandra Maria Man
(Centrul Universitar Nord Baia Mare)
Izabela Pop
(Centrul Universitar Nord Baia Mare)
