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Abstract
Cetina SRL, a Romanian meat processing company established in 1994, has successfully strengthened its market position through strategic investments and operational improvements. This study analyzes its business efficiency, financial trajectory, market strategies, and workforce development, highlighting key factors such as technological advancements, supply chain autonomy, and adaptability to industry trends. In 2024, Cetina achieved a 78.4% profit increase, showcasing strong resilience and competitive positioning. The research concludes with recommendations for product diversification, international expansion, and sustainability initiatives, ensuring continued success in Romania’s dynamic meat industry.
Keywords: competitiveness, innovation, operational efficiency, sustainability, expansion.
