XGEN 2023 - International Conference of Scientific Communications

The digitization of economic activity and promotion has a tremendous impact on society's growth. This research focuses on the dynamic heritage of marketing in Romania from the communist period to the present, charting the revolutionary course of advertising techniques. The study looks at the emergence, spread, and impacts of several marketing strategies on customer behavior, with a focus on the way these strategies have developed simultaneously. In addition, past events are examined to provide readers with a deeper comprehension of how well marketing works in connection with historical accuracy.