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Description
This paper analyzes how FARMEC S.A. applies modern principles of supply chain management, supported by digitalization, sustainability, and innovation. It highlights the key stages of the supply chain: procurement, production, distribution, customer relations, and waste management. The integration of a high-performance ERP system ensures traceability, operational efficiency, and adaptability to market demands. The study also explores international expansion strategies, educational partnerships, and research collaborations, illustrating how FARMEC strengthens its market position through a sustainable and digitalized model.
To highlight the link between the supply chain and consumer satisfaction, the paper includes the analysis of a questionnaire applied to cosmetic product users. It reflects perceptions regarding ingredient quality, process transparency, and manufacturing technology, essential elements through which FARMEC can meet consumer expectations through a responsible and customer-oriented supply chain.
The article concludes with the main findings of the research and includes several recommendations.
